Cairo: ShamWow? Really?

After the pyramids and the Sphinx, our tour guide was kind enough to take us to a perfume shop and a papyrus shop where they tried to sell us stuff [yeeeees, that'll totally work on a group of mostly students and young people - we have tooons of money to spend on papyrus]. But the guy at the papyrus shop who explained to us how it's actually made was awesome - filled to the brim with energy. At one point he was showing us how papyrus doesn't fall apart in water, and when he was wringing it out, he pointed at me and said, "You're from America! What does this look like?!?" I didn't know what he was trying to get at, so he shouted, "ShamWow!"

Oh man. How did that cultural phenomenon make it to Egypt?!?